First Bank Affinity Solutions Program Card Review: Customize A Credit Card

I’m sure by now that we’ve touched countless co-branded credit cards quirks and benefits within all of the rope-arounds and what-not, however, I’m 99.99% positive that we’ve never actually established the back-ends of such. We never took into account just how co-branded credit partners push their products, or how they are credited/paided by the credit card issuer. How exclusive or what it takes to get your own co-branded card out there.

Well, with First Bankcard^® Affinity Solutions^® program, you eliminate the “what if.” They make it significantly easier for you, as a business, to become a co-branded partner and establishing a new source of income for your organization. Whether you’re a non-profit charitable organization or a business looking to incentivize your customers, be sure to read on if you’re interested.

On a practical level, there’s four types of deals that co-branded partners can negotiate on with a good chance that a number of those deals will be combined as one wholesome deal.

1. Approvals & activation – card partners will receive a fixed fee for every approved/or activated applicant. number of applications to fixed fee often works as a ratio of 1-100 applications receiving a fixed payment of $10 per approval, or 100+ receives $11+ per approval. It can either go by leads the partner generates or on all approvals and activations OR the card issuer pays out on an application whether it’s been approved or not, so it’s necessary to negotiate just exactly how fees will be accounted for. 
2. Transaction volume – Typically, the credit card issuer will pay out a fee based on how many transactions a cardholder makes within a specific period of time, whether it be every statement cycle or calendar year. Note that you can track transaction volume your program’s progress within this program.
3. Interchange fees revenue share – Card issuers usually make 1.5%-ish on all credit card transactions (due to interchange fees) which will often be shared with the co-branded partner.
4. Fees revenue share – Card issuers will also make money from fees attached, whether it be late, cash advance or interest charges, the card issuer usually shares a portion of the earning with the credit card partner.

This is especially beneficial for college student organizations or Alumni groups, professional organizations or special interest groups. Going further into the platform, you’ll be able to pick a payment network that offers different specified benefits and protections and you’ll typically earn approx. 0.15% of the total transaction. With the Affinity program, I’ve seen a majority of VISA cards in the portfolio, so I don’t think there’s much of the choosing a network as there’s a good possibility you’ll run under the VISA network.

First Bank Affinity Solutions Program Card Summary:

For more than 45 years, First Bankcard has issued credit cards on behalf of its partners. It’s a large part of what has helped us become one of the country’s top fifteen credit card issuers and serve more than 350 affinity, co-branded and agent bank partners. In fact, more than 80% of our accounts in 2015 were partner branded. That totals more than 5.5 million accounts and more than $5 billion in loans.

Backed by First National Bank of Omaha, the largest privately owned bank in the nation.

First Bank Affinity Solutions Program Card Features:

• Generate extra revenue for your organization with an automated compensation plan.
• Offer your members a competitive and secure rewards card.
• Fully customize your credit card with your organization’s brand.
• Easily promote your card with customized campaigns, including direct mail, email and more.
• Access reporting to track program performance.
• Fully customize your credit card with your organization’s brand.
• Access Affinity Solutions support, training videos and more.

Conclusion:

Whether you’re a part of a big College or University Alumni, professional organization or specific group, you can create your own credit card for the public to see with the First Bankcard^® Affinity Solutions^® program. Generate that extra revenue needed for your organization with an automated compensation plan and secure those rewards and incentives for your members/customers. Not only that, but you’ll be able to fully assess track program performance and improve your brand so much more easily under this program.  Be sure to check out our complete list of Credit Card Promotions for any and all of your credit card necessities!

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